SEO content strategy for a B2B SaaS startup

An innovative B2B software startup is looking to establish thought leadership in the competitive project management sector. They currently have very little organic traffic and rely heavily on expensive paid advertising to acquire new leads. They need a comprehensive, long-term approach to content creation.

The consultant will be tasked with delivering:

• A detailed content strategy outlining topics, target audience personas, and a 6-month editorial calendar
• Comprehensive keyword research focusing on high-intent, long-tail search queries relevant to software buyers
• Guidelines for effective copywriting and strict SEO on-page checklists for the in-house writing team

The strategic plan must go beyond standard blog posts, incorporating ideas for downloadable whitepapers, case studies, and webinars that can act as lead magnets. We are looking for an expert who understands the B2B buyer's journey and can create a roadmap that transforms our blog into a reliable lead generation engine.